Lagoon 40 Thor
Sailing Catamaran
Client – Fancy Lobster
Industry – Yacht Charter
Project Type – Promo Video
The Challange
Fancy Lobster was a newly established charter company preparing for its first season with two newly acquired sailing catamarans. The goal was clear: create films that would showcase the yachts, their equipment and facilities in a way that would help sell the entire season.
For a new company entering a competitive market, the films also had to do more than simply document the boats. They needed to immediately position Fancy Lobster as a premium charter brand.
„Your professional films gave our unknown company the visual presence of an established premium charter brand from day one.”
Gabriel Kania, CEO, Fancy Lobster
Our Creative Approach
We filmed the catamarans in Mallorca, combining cinematic yacht photography with a detailed showcase of their spaces, amenities and equipment.
Each film was built around a simple two-stage structure. The opening seconds gave a quick, visually striking overview of the yacht and its most attractive features, designed to capture the viewer’s attention from the very first moments. We then moved into a more detailed presentation of the individual areas, from the aft cockpit and helm station to the foredeck lounge, saloon, cabins and bathrooms.
The interiors required a particular approach. One of the defining features of a catamaran is the connection between the interior and the outside, and we wanted to preserve that relationship in every interior shot. Rather than choosing between a well-exposed interior and a blown-out view through the windows, we used a high-dynamic-range camera setup capable of holding both.
To achieve the smooth, polished camera movement expected from a premium yacht film, we also used a gimbal setup. Both the camera and gimbal had to be compact enough to move through the relatively tight spaces onboard.
Aerial cinematography completed the picture, placing the catamarans within the coastline, open water and sailing environment of Mallorca, and showing the setting that was an essential part of the product itself.
The Result
The client was delighted with the films. Despite being a completely new charter company entering its first season, Fancy Lobster sold out the entire season.
According to the client, the films played an important role in that result. They immediately positioned Fancy Lobster at the higher end of the market, even though it was a new company.
